You are being lied to…about all of it. About how great you are and how easy it all is. About what is and isn’t meaningful in life. The truth is it is all really really hard. And that is the genus of the lie, the absolute brilliance of the con. If I can get you to believe how great you are and convince you how easy it is, guess what you are going to do? Not just fail, fail catastrophically. Then I’ve got you. Desperately, for as long as I want you.
I can give you the greatest pep talk ever. Are you then ready to go run a marathon? Nope. You will fail, catastrophically. And then blame yourself.
Everything is hard. Being in shape. Hard. Great relationship with your spouse. Hard. Raising kids today. Really hard.
Success in any area a is really really hard. And they all require the same thing. Snorting discomfort like cocaine. Not tolerating it. Running at it.
Whether it’s bench pressing or arguing well, you have to love being uncomfortable. Know this, success is very, very heavy. And that is why it is so satisfying. There is nothing satisfying about accomplishing the least you can do. Satisfaction and meaning for men lie in one thing and only one thing. Doing more than you thought you could do.
Are you great? I have no idea. And neither does anyone else. It was widely held that the human body was incapable of running a four minute mile. Medical professionals asserted it as scientific fact. Until one man decided he could.
Can you be great? How great can you be? How willing are you to be uncomfortable?
ManMade is designed to reprogram your brain. Millions of years of evolution have predisposed you to settle. To think the worst will happen. This is where excuses and procrastination originate. And they are strong. But once you reprogram the system, there are no limits. You tolerance for discomfort will allow you to
Pursue that thing that you put off every Wednesday to the next Monday.
Tell your wife you want more from your marriage.
Pass it along to your children
Changing men. Not til noon. Not for a week or month. For good.
You will never say I’ll start next Monday ever again…unless you just fucking want to.